Cre8tive Philanthropy


Investment and innovation in the for-profit social impact community.

Water Scarcity Challenge Prompts Innovation… Whoda thunk it?

Fast Company always has fascinating news on new companies and innovations. This one is particularly awesome. Everyone (well, anyone who’s not living in a tree-house) on the planet seems aware of the water issues we face on Earth. At the same time, people and companies waste untold amounts of this precious resource. There will not be one solution, but many unique solutions that come together to improve our access and use of water.

According to the article, World Bank estimates water waste costs nearly $14 billion per year. Imagine if we collectively redirected that wasted money and invested it in innovative solutions to water waste, such as the devices Arad group created? Wow, money and water savings over the long term. Now THAT’S an investment… Whoda thunk?


Filed under: Challenges, Social Entrepreneurs

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